by joelmakower
Sometimes, an idea comes along that you just can’t pass up. It may be that the messenger behind the idea is charismatic, or that the timing seems exactly right, or that the idea itself just feels important, or that this is exactly the challenge you needed at this point in your life.
Sometimes, it’s all of the above.
That’s as close as I can come to explaining why I decided to push aside so many things two years ago to co-author a book about grand strategy, sustainability and America’s future: the messenger, the timing, the topic, the challenge and a gut feeling that this just might be the culmination of everything that I’ve been doing for the past, well, 40 years.
